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ADIDAS OZWORLD






We built the world’s first avatar generated with AI from your personality — an interoperable digital expression of you that could travel across 2,000+ metaverse platforms.

adidas Originals engaged us to help them reconnect with their Gen Z audience through the launch of the Ozworld Collection: the Ozweego, 
the Ozelia, and the new silhouette — the Oznova. Our bespoke research showed Gen Z felt most authentic and comfortable in digital spaces — 
but the tools for building a digital self were stale and limited.

We took adidas’ vision for originality and used it to unlock fluid 
self-expression with an avatar creation experience that democratised 
and celebrated YOU. The world’s first personality-based, AI-generated, interoperable avatar that could be taken into 2,000+ metaverse platforms. We launched it with a 30-second teaser that linked the Ozworld silhouette to the bold fluidity of the avatar experience.



The Teaser














Seeding




With minimal media spend, we had to build a hype cycle:

  • We dropped the teaser and imagery on adidas’ Web3 Discord (it blew up)
  • Then seeded 3D-printed avatar figurines and press kits to influencers
  •  Finally we opened the experience to the public via Snap filters and our web-based creator

The avatar creator web experience was an ethereal techy world that analysed your personality and generated a fully adidas-themed avatar. And thanks to our partnership with ReadyPlayerMe, you could take your new digital self anywhere — over 2,000 metaverse platforms.