A. HOOK

CREATIVE DIRECTOR MAKING
DISRUPTIVE BRAND EXPERIENCES

































CV
ABOUT
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VISION & LEADERSHIP
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CV


I’m a Creative Director making disruptive brand experiences. For the past nine years, I’ve worked at the conceptual and technological forefronts of advertising, innovating, challenging expectations, and elevating every idea with distinctive aesthetics and craft.


EDUCATION

Information Experience Design MARoyal College of Art 2012 - 2014

  • A course that focused around experience design, information design and the relationship between art and technology with a basis of thorough research.
  • Over my two years, I developed my interest in curation and physical computing, looking at emerging artwork that examines new visuals aesthetics and the social context of technology.


Graphic Design BACSM 2009 - 2012
  • I explored the often blurred boundaries between art and design and the use of fine. art practices annd frameworks as a means of creating meaningful communication.

EMPLOYMENT Associate Creative DirectorMonks Apr 24 - Nov 25

  • Led projects end-to-end, from opportunity to delivery, resourcing and directing teams to produce 
    award-winning work.
  • Managed and mentored two creatives, supporting one through a promotion.
    • Partnered with other creative leads to evolve team culture and creative processes.


Senior CreativeMonks Jun 22 - Apr 24

  • Led creative teams in collaboration with designers and developers to deliver award-winning projects.
  • Acted as key client contact, aligning creative output with business goals.
  • Drove concept development and creative execution across campaigns and digital experiences.


Art DirectorJam3 Apr 19 - Jun 22

  • Owned concepting from pitch to production, ensuring creative vision was realised.
  • Collaborated across teams to maintain creative alignment and excellence.
  • Led internal innovation workshops and brainstorming sessions to push boundaries.


Freelance Creative ProducerUNIT9 Jul 18 - Oct 18

  • Partnered with Business Development to assess new pitches and define project feasibility.
  • Shaped creative direction and production strategy for client-facing proposals.
  • Balanced creative ambition with technical execution.


Project ManagerUNIT9 Jun 17 - Jun 18

  • Managed digital projects delivering award-winning, technology-driven experiences.
  • Oversaw creative production including ideation, design reviews, and freelancer briefing.
  • Maintained strong client relationships from concept through delivery.


Production AssistantUNIT9 Nov 16 - May
  • Supported multiple productions, coordinating complex logistics and schedules.
  • Collaborated with creative and design teams to solve challenges efficiently.
  • Contributed to smooth production delivery across diverse projects.


AWARDS 
  • 2 x Webby 
  • 3 x Webby Honoree
  • 2 x Cannes Lions 
  • 1 x Drum Grand Prix
  • 1 x Gold Clio 
  • 1 x ADC Global gold
  • 1 x ADC Global Best in Discipline 
  • 8 x FWA 
  • 1 x Bafta Nomination 
  • 1 x The One Show
  • 2 x ADC Canada Gold
  • 4 x ADC Canada Silver
  • 1 x ADC Canada Bronze
  • 1 x Awwwards Honourable Mention
  • 1 x LIA Award
  • 1 x VOTD 
  • 5 x CSS Design Awards



SKILLS
  • Concept development 
  • Creative Direction
  • Presenting / speaking
  • Art direction
  • Copywriting
  • Design
  • Creative Leadership
  • Empathetic team player

  • Figma
  • Miro
  • Post its
  • Midjourney
  • Claude
  • Photoshop 
  • Illustrator
  • G-Slides
  • G - Suite



ACCOLADES
  • 3bn+ Filter views on TikTok
  • 1 x Feature on Google Web VR Experiments 
  • 4.9* rating on app store
  • 11 Million + plays of Teaser
  • 5 Million + plays of Snapchat Game