CREATIVE DIRECTOR MAKING
DISRUPTIVE BRAND EXPERIENCES
BMW MATCH YOUR STYLE
We created an AI-powered retail experience that matched people’s personal style to their perfect BMW — a glimpse into the future of car buying.
BMW asked us to help position the brand at the forefront of innovation and deliver a customer experience that felt unexpected, intuitive, and distinctly BMW. So we reimagined the dealership. We built Match Your Style, an experiential installation that used cutting-edge AI to pair the public with the car model that matched their personal expression to show the BMW experience of the future.
The “Match Your Style” installation, launched in Munich, gave visitors an insight into the future of car purchase. Once in front of the screen, we analysed your outfit, your movements and your preferences to pair you with your perfect BMW, even matching you with a local model to test drive in the area. A delightful and unexpected experiment in retail, that has been evolved for permanent display at BMW World (BMW Welt).