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COMPLEX NETWORKS COMPLEXLAND






We built the first ever free, immersive digital ComplexCon where hypebeasts could explore, shop the hottest brands and connect their community.

When COVID cancelled ComplexCon, we faced a colossal challenge: move an entire culture-shaping event online. At a time when the internet was drowning in video conferences and stale livestreams, we needed to create something that actually felt like the energy, community and hype of ComplexCon.

So we reimagined the experience from the ground up. Welcome to ComplexLand — an open, gamified WebGL world powered by customisable avatars. Shop, connect & feel the hype. 






We created a miniature digital universe where fans could express themselves through avatar customisation, turning their digital persona into their connection to the event. With it, they could:
  • Explore literal product drops
  • Browse over 70 of the hypest brands
  • Discover surprise performances
  • Join celebrity panels and screenings
  • Even order food delivery directly inside the experience

All built to feel playful, social, and alive — not another passive stream.
















ComplexLand wasn’t just a replacement for a physical event. It became 
its own cultural moment.

The results:

 • 91,000 registrations with an average of 4m 39s spent on-site
 • $700,000+ in sales across the 5-day festival
 • 70+ major brands activated across the world

A first-of-its-kind immersive world — proving that even when the real world shuts down, culture doesn’t have to.