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GOOGLE ALPHAFOLD






We created a travelling exhibition that turned Google’s most advanced AI health innovations with Alphafold into playful, hands-on experiences anyone could understand.

Google asked us to help showcase the real-world impact of AlphaFold — their breakthrough technology transforming scientific discovery and health research. They needed a way to engage medical and research leaders across Scandinavia, translating complex AI achievements into something tangible, memorable, and human.

So we built a museum-like exhibit of interactive storytelling.
We designed and produced four playful installations, each inspired by real AlphaFold use cases and distilled into simple, delightful exhibits that invited curiosity.



Visitors uncovered the story by interacting with each display:
  • Two X-ray–style installation where holding different objects to the 
light revealed key scientific progress with Alphafold
  • An enlarged microscope where each lens triggered bespoke animations showing AlphaFold’s impact in action
  • A tactile bookshelf of objects that transformed AI breakthroughs into intuitive moments of discovery

We designed the full visual system and crafted every animation, ensuring the storytelling was cohesive, accessible, and unmistakably Google.





The exhibition premiered across multiple Scandinavian conferences — 
and quickly became a hit. It not only captivated key opinion formers with the possibilities of AI in health and science, but also generated new business from the Google team.