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TIKTOK HEADSTREAM










Introducing Headstream, an interactive TikTok LIVE series that invited fans to enter the minds of their favorite artists. 10 episodes, 10 artists : Demi Lovato, Lil Tjay, Aly & AJ, Blake Shelton, P!nk, Coi Leray, Weezer, Anthony Ramos, J Balvin and Dillon Francis.

TikTok asked us to find a new way for musicians to launch music and connect with fans during the pandemic. Our insight: fans weren’t just craving performances — they wanted intimacy, honesty, and access. 

So we reimagined the music interview. We built Headstream, TikTok’s first interactive live series that let fans step directly into the minds of their favourite artists. A 30-minute interview show where artists introduced new music, and had candid conversations with the toughest interviewer imaginable — themselves.

Across 10 episodes, we brought fans inside the minds of Demi Lovato, Lil Tjay, Aly & AJ, Blake Shelton, P!nk, Coi Leray, Weezer, Anthony Ramos, J Balvin and Dillon Francis.




The premiere episode featured Demi Lovato on launch day of her new album Dancing With The Devil… The Art Of Starting Over.

To bring each show to life, our team scripted every question, designed physical sets and digital visuals, directed each shoot, and oversaw all edits. The result was a format that felt personal, unpredictable, and unmistakably TikTok — from strange trivia to creative-process confessions to live listening sessions of unreleased tracks built for the platform.