A. HOOK
CREATIVE DIRECTOR MAKING
DISRUPTIVE BRAND EXPERIENCES
VIVO V40 SERIES LAUNCH
Vivo asked us to help them celebrate the Vivo V40 phone series and to foster deeper connections with their partners by designing a space for their event and launch .
We created a one of a kind industrial space in Munich, mirroring the sleek design and tech heavy features of the new phones. With a keynote from the European CEO, Zeiss expert workshops and panels and product features to highlight our challenge was set.
Taking Vivo’s human centric design philosophy we designed a space that echoed the craft and industrial processes of the phone, while making a comfortable and warm space for the attendees to move within. You entered the space via a hallway adorned with a welcome in 12 languages and a larger than life Vivo design ethos. Next was the bar, where you sat among the team behind the phone, Vivo employees that don’t often get the limelight. A gallery showed the humanity in the Zeiss lens upgrades to the camera. Product focused areas allowed hands on access to the phone, with features highlighted in the physical setup. Each workshop room brought the audience into the photography studio, and the keynote area was a vibey blue space which allowed comfort and focus for the speech.
To top it all off, as the official smartphone of the FIFA World Cup, the event didn’t end there, everyone was invited to the Opening Ceremony match in Munich. An unforgettable day filled with innovation, human centred design, and the thrill of football.